Diesel kampanja

krava · Post by **krava** » 15/02/2007 18:49

da li ste vidjeli novu diesel kampanju...sta mislite o ovom nacinu reklamiranja?

Svemirski_Jebach · Post by **Svemirski_Jebach** » 15/02/2007 18:55

odlicno...

a ovu zadnju su pokupili sa omota bijelog dugmeta - ona kosovka djevojka sto ranjeniku rane vida

Babsy · Post by **Babsy** » 15/02/2007 18:57

Diesel vazda imao dobre reklamne kampanje

prleitihi · Post by **prleitihi** » 15/02/2007 19:34

još kad bi u sarajevu bio kakav dobar diesel shop..

freak_with_a_laptop · Post by **freak_with_a_laptop** » 15/02/2007 19:37

estetika na visokom nivou - super

mrak · Post by **mrak** » 15/02/2007 21:17

Pomalo zloupotrebljena tematika globalnog zagrijavanja, mislim, izgleda cool, ali bojim se da je ovo malo banalizacija i igranje sa tom problematikom...

Ipak, dobra reklama. Prodat ce puno farmerki, i ko zna - mozda se neko i zapita...

Ljubitelj Zabara · Post by **Ljubitelj Zabara** » 15/02/2007 21:20

Mrak, bavis li se ti web dizajnom?

black · Post by **black** » 15/02/2007 21:24

mrak wrote:Pomalo zloupotrebljena tematika globalnog zagrijavanja, mislim, izgleda cool, ali bojim se da je ovo malo banalizacija i igranje sa tom problematikom...

Ipak, dobra reklama. Prodat ce puno farmerki, i ko zna - mozda se neko i zapita...

bas tako..tipican primjer koristenja neke aktuelne situacije u marketinske svrhe...nije nesto aman nekako mi previse plasticno i pomalo jeftino..

mrak · Post by **mrak** » 15/02/2007 23:00

Mrak, bavis li se ti web dizajnom?

Indirektno, donekle, zasto?

van Basten · Post by **van Basten** » 16/02/2007 10:30

efektna reklamna kampanja... siguran sam da će imati pozitivan odjek među mušterijama

Ljubitelj Zabara · Post by **Ljubitelj Zabara** » 16/02/2007 21:54

Zbog dizajnerskog studija " Mrakart ".

rozaluksemburg · Post by **rozaluksemburg** » 16/02/2007 23:44

Ma to je jedna divna kampanja, super ona izgleda, još bolje on, da nemaju ništa na sebi bio bi pravi boom, volim tako tipske reklame u kojima se stvara dojam da će i gledateljstvo tako dobro izgledati samo ako kupe tu vrstu markirane garerobe

Svemirski_Jebach · Post by **Svemirski_Jebach** » 17/02/2007 01:46

pa sta ce...nece valjda praviti kampanju u kojoj ce ljudi ruzno izgledat, ko bi to kupio

MRAVOJED · Post by **MRAVOJED** » 17/02/2007 09:57

ja e reklama za čarape a frajeru izvirio krompir ko travolti

rashomon · Post by **rashomon** » 17/02/2007 10:08

Super, globalno zagrijavanje je postalo cirkuski reklamni majmun koji prodaje glupe odjevne predmete!

mala-i · Post by **mala-i** » 17/02/2007 22:37

Petica za diesel iz CSR-a

Amanda Gore in Advertising, Brands, Eco, Social Responsibility

The new Diesel ad campaign has swapped the obvious sexual connotations of previous seasons to focus on something more serious: the effects of global warming.
Shot once again by Terry Richardson, the images are unsurprisingly highly stylised and glamorous, but in an unusual twist the emphasis in the pictures is clearly placed on the location rather than the products. Scenes show life in a world that has been completely altered by global warming, with rising sea levels and increased temperatures. Obvious landmarks including the New York skyline, Mount Rushmore and the City of London are shown almost completely submerged in water, whilst the Great Wall of China is buried in sand, the pigeons of St Marks Square in Venice have been replaced by parrots, and palm trees and lizards surround the Eiffel Tower.

All of these can currently be seen on the Diesel website, which the company have branded 'global warming ready'. Running alongside this ad campaign, Diesel are promoting the work of stopglobalwarming.org, as well as their own list of things you can do to atone without changing your glamorous lifestyle! All produced with the company's trademark cheekiness, the site is a clever way of highlighting a serious issue in a digestable format.

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