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#1 Diesel kampanja
Posted: 15/02/2007 18:49
by krava
#2
Posted: 15/02/2007 18:55
by Svemirski_Jebach
odlicno...
a ovu zadnju su pokupili sa omota bijelog dugmeta - ona kosovka djevojka sto ranjeniku rane vida
#3
Posted: 15/02/2007 18:57
by Babsy
Diesel vazda imao dobre reklamne kampanje
#4
Posted: 15/02/2007 19:34
by prleitihi
#5
Posted: 15/02/2007 19:37
by freak_with_a_laptop
estetika na visokom nivou - super
#6
Posted: 15/02/2007 21:17
by mrak
Pomalo zloupotrebljena tematika globalnog zagrijavanja, mislim, izgleda cool, ali bojim se da je ovo malo banalizacija i igranje sa tom problematikom...
Ipak, dobra reklama. Prodat ce puno farmerki, i ko zna - mozda se neko i zapita...
#7
Posted: 15/02/2007 21:20
by Ljubitelj Zabara
Mrak, bavis li se ti web dizajnom?
#8
Posted: 15/02/2007 21:24
by black
mrak wrote:Pomalo zloupotrebljena tematika globalnog zagrijavanja, mislim, izgleda cool, ali bojim se da je ovo malo banalizacija i igranje sa tom problematikom...
Ipak, dobra reklama. Prodat ce puno farmerki, i ko zna - mozda se neko i zapita...
bas tako..tipican primjer koristenja neke aktuelne situacije u marketinske svrhe...nije nesto aman nekako mi previse plasticno i pomalo jeftino..
#9
Posted: 15/02/2007 23:00
by mrak
Mrak, bavis li se ti web dizajnom?
Indirektno, donekle, zasto?
#10
Posted: 16/02/2007 10:30
by van Basten
efektna reklamna kampanja... siguran sam da će imati pozitivan odjek među mušterijama
#11
Posted: 16/02/2007 21:54
by Ljubitelj Zabara
Zbog dizajnerskog studija " Mrakart ".
#12
Posted: 16/02/2007 23:44
by rozaluksemburg
Ma to je jedna divna kampanja, super ona izgleda, još bolje on, da nemaju ništa na sebi bio bi pravi boom, volim tako tipske reklame u kojima se stvara dojam da će i gledateljstvo tako dobro izgledati samo ako kupe tu vrstu markirane garerobe
#13
Posted: 17/02/2007 01:46
by Svemirski_Jebach
pa sta ce...nece valjda praviti kampanju u kojoj ce ljudi ruzno izgledat, ko bi to kupio
#14
Posted: 17/02/2007 09:57
by MRAVOJED
ja e reklama za čarape a frajeru izvirio krompir ko travolti
#15
Posted: 17/02/2007 10:08
by rashomon
Super, globalno zagrijavanje je postalo cirkuski reklamni majmun koji prodaje glupe odjevne predmete!
#16
Posted: 17/02/2007 22:37
by mala-i
Petica za diesel iz CSR-a
Amanda Gore in Advertising, Brands, Eco, Social Responsibility
The new Diesel ad campaign has swapped the obvious sexual connotations of previous seasons to focus on something more serious: the effects of global warming.
Shot once again by Terry Richardson, the images are unsurprisingly highly stylised and glamorous, but in an unusual twist the emphasis in the pictures is clearly placed on the location rather than the products. Scenes show life in a world that has been completely altered by global warming, with rising sea levels and increased temperatures. Obvious landmarks including the New York skyline, Mount Rushmore and the City of London are shown almost completely submerged in water, whilst the Great Wall of China is buried in sand, the pigeons of St Marks Square in Venice have been replaced by parrots, and palm trees and lizards surround the Eiffel Tower.
All of these can currently be seen on the Diesel website, which the company have branded 'global warming ready'. Running alongside this ad campaign, Diesel are promoting the work of stopglobalwarming.org, as well as their own list of things you can do to atone without changing your glamorous lifestyle! All produced with the company's trademark cheekiness, the site is a clever way of highlighting a serious issue in a digestable format.
