Pa ako se malo detaljnije informises saznat ces da ipak jos postoji znacajan broj ljudi koji gleda TV, kako kod nas tako i u svijetu (da ne navodim sada napamet razne studije koji potvrdju da TV ne nestaje, dovoljno je da pomenem kablovske operatere koji itekakao imaju posla).
Mozda TV brojcano nije popularniji od interneta, ali je neosporno da i dalje itekako ima siroko gledaliste, kako na balkanu tako i u svijetu, kako pokazuje vecina studija (e.g.
https://www.worldtelevisionday.tv/why-tv/).
Uostalom sve da u ovoj zemlji ima samo stotinjak gledalaca (a znamo da ih ima bat desetine hiljada), to bi bilo vise nego dovoljno da ucini profesiju spikera i dalje relevantnom...
Dakle, moj odgovor na tvoje pitanje "ko jos gleda mejnstream medije?" odgovor je " najmanje nekoliko desetina hilljada ljudi koje cini daleko siri dijapazon generacija i profila nego mejnstrima na internetu (na internetu recimo ima manje starijih ljudi, a naivno je misliti da je njihovo misljenje nerelevantno)...
"Informaticki pismeni i obrazovani se sele" ali to ne znaci da vise nijedan pismen covjek ne gleda tv.
U korist ovog argumenta navest cu adute iz studije koja pokazuje zasto ce u gledalastvu TV uvijek biti vise nego dovoljno i onih koji su informatocki pismeni i koriste i internet i tv.
9 reasons the world loves TV!
Imagine for a moment that, as of tomorrow, your television set stopped working. What’s the first thing you’d miss? Your favourite drama series? Staying in touch with the news? Seeing your sports club in action?
Maybe. But TV’s importance in society goes deeper than that. Television is a medium that improves the world, triggers imagination, raises curiosity, encourages education and gathers millions around common interests.
We believe in television as a medium that does good, we believe in television as a medium that triggers imagination, arises curiosity, encourages education and gathers millions around common interests. Here are nine good reasons why we should celebrate television today.
TV has authority
Today information is everywhere. But television has a particular authority. If you see something on TV, you know that millions of others are also seeing it, and that it has been verified, produced and created by professionals. That’s why television remains the most popular and trusted platform for news, culture, sports and entertainment.
TV creates communities
Great television programmes create communities around them. TV shows, live events and news make animated conversation for friends, family and colleagues. They bind people together and trigger reactions on social networks..
TV inspires the mind
Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s programmes, television encourages scientific and cultural curiosity.
TV delivers quality
Thanks to the hard work of talented people on and off-screen, building on decades of experience and on new ways of working and communicating with audiences, the production quality of television programming has never been better than it is today.
TV gives a voice to good causes
Thanks to its unrivalled reach and emotional power, television enables effective calls for action during humanitarian crises, natural disasters and social emergencies. It reaches out to society through programmes and communication campaigns on environment, healthy eating, physical activity, responsible sexual attitudes and responsible alcohol consumption, and many others.
TV goes hand-in-hand with sport
Without television, professional sport would be unrecognisable. Millions enjoy watching live sport every week from all parts of the world in ever-higher picture quality, and enjoy the sense of unity that sports coverage creates. Televised sport has other benefits: it promotes sport’s values and ethics, and it inspires people to follow healthy role models.
TV stimulates the economy
The global media sector of which television is a major part employs millions of skilled workers across the world; over 1.2 million people are estimated to work in the audiovisual sector in the European Union alone*. In addition, the success of commercial television as an advertising medium generates revenue which can be reinvested in even more great programming for viewers.
TV embraces the digital age
Consumers now have more opportunities to enjoy television content than ever before. Viewers can watch on multiple screens and interact within fan communities and social platforms. The social television experience is completed with exclusive online content, pre-release of sequences before linear-TV broadcast, digital video interviews, making of videos, backstage photos and many others.
TV reaches consumers & builds brands
Television ensures that consumers know about new products, services, ideas and projects. It strengthens the position of existing brands and reassures consumers about the choices they make.
Moj savjet:
Kategoricni i iskljucivi stavovi ne znace nuzno i cinjenice.
"Occam"
Last December wrote:Ko još gleda mejnstrim medije. Kakva publika takvi i spikeri.
S obzirom da se informatički pismeni i obrazovani sele na neke druge kanale i izvore, ostaje publika koja se zadovoljava niskim nivoom kvaliteta pa ne treba puno ulagati u tom pogledu. Zapošljavaju se polupismeni da vode emisije za nepismene. Nije to samo kod nas, tako je i na zapadu. Televizija je na zalasku karijere.
