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jeza u ledja wrote: ↑14/06/2023 17:29 Usput, u tom izvjestaju o brandingu, a na listi o "brand strength" (znaci ne "brand value"), tu, gdje je Real Madrid prvi... - Manchester City je na 5-om mjestu. To i nije bas neki pretjerani raskorak.

jeza u ledja wrote: ↑14/06/2023 17:29 Usput, u tom izvjestaju o brandingu, a na listi o "brand strength" (znaci ne "brand value"), tu, gdje je Real Madrid prvi... - Manchester City je na 5-om mjestu. To i nije bas neki pretjerani raskorak.

Brand Strength
The brand’s prominence and relative dominance within a category, and it can be measured through metrics such as awareness, preference, consideration, likelihood to recommend or market share (Alan Cooper, as cited by WARC, 2020).

This concept may be gauged in both qualitative or quantitative ways and will differ from agency to agency.

Brand Value
The capital value of economic benefits brought to an entity through use of a brand. This is most commonly done as net present value of the estimated additional future cash flows generated by the brand for the organisation.

For more information on Brand Valuation, have a read of our whitepaper on Value-Based Brand Management - Conducting Brand Valuations

For our rankings, like the Global 500, Brand Finance uses the Royalty Relief (also known as Relief from Royalty). For more information see the methodology page here.

Brand Value is also used by some interchangeably with Brand Equity. Brand Finance considers the two terms to be distinct.

Premier League statement: Tragedy-related chanting

Premier League clubs unanimously agreed at the Annual General Meeting today to a series of new measures to address the unacceptable rise in anti-social behaviour involving football tragedy-related chanting, gesturing, graffiti, online abuse and other behaviours last season.

The measures are the output of a cross-football working group which was set up in December to explore available options to challenge the normalisation of such distasteful behaviours and incidents.

The issues have continued to cause significant distress to the victims’ families, survivors and affected club supporters, in addition to damaging the reputation of the clubs involved and football in England and Wales.

The action will focus on criminal prosecution, the regulatory environment, enforcement, online abuse, education and communications.

Following further football partner sign-off, full details will be publicly announced ahead of the season as part of the Love Football, Protect the Game campaign which was launched last year.

Zoooka wrote: ↑20/06/2023 19:01 Haaland 900 K sedmično

Prvo na sta je fudbal spao da takav igrač zarađuje toliki novac. Drugo, kakve malverzacije Citya i koliko je neduznih insana izginulo da bi se ispod stola mogle dati ovakve pare. Fudbal nikad nije bio gori.

Zoooka wrote: ↑20/06/2023 19:01 Haaland 900 K sedmično

Velkoski wrote: ↑21/06/2023 15:35 Pardon, rek'o je PL, a ne vlada, da ne širim fejk njuz

Mislim da je iz svega ovoga evidentno da hoće to SP 2030. godine po svaku cijenu. Bit će zanimljivo vidjeti kako će se sve to odvijati, ako doživimo naravno